Rachael will relocate to Shanghai and focus on driving strategic growth across the region, empowering the the commercial teams as well as amplifying marketing, communications and public relations to strengthen brand position and make Club Med the preferred vacation brand in all markets. She is poised to deliver success while demonstrating an inspiring, creative and fresh approach to leadership.
Rachael’s appointment comes on the back of Club Med’s evolution acoss Asia Pacific (APAC). Previously established in 2019 to capitalize on expertise and maximize efficiencies on a regional scale, Club Med’s ONE APAC Regional Organisation will evolve into three specialized business units with strong governance to ensure seamless collaboration. This will build on the foundations of ONE APAC and allow better leverage of the power of the China market, with all business units based in Shanghai.
The three business units under ONE APAC Club Med are (1) East and South Asia Pacific (ESAP), which covers all of Asia Pacific excluding Greater China, led by Rachael (2) Greater China led by Andrew Xu, CEO of Greater China, which focuses building a strong brand and high profitability in Greater China (3) APAC Resorts managed by Jean-Charles Fortoul, CEO of APAC Resorts, which focuses on fueling profitable growth and providing exceptional product delivery of our Club Med resorts.s.