
Valerie's Marketing Leadership at Club Med
Valerie will lead the marketing team in the region, leveraging on her experience as a digital and social native, employing the art and science of storytelling with a special focus on data-driven integrated and omni-channel marketing. Valerie’s priority is to elevate Club Med’s brand positioning within the premium hospitality space to align with the company’s focus on exceptional upscale experiences in 2023. She will continue to build brand equity for Club Med and solidify its leadership as the preferred all-inclusive ski, mountain and sun holidays for families and adventurous couples. Based out of Club Med’s office in Singapore, Valerie reports to Rachael Harding, Chief Executive Officer of ESAP.
“As travel behaviours evolve and continue to impact how we engage and stay relevant to our guests, it is more important than ever to leverage current trends and tools that enable valuable insight into the future of travel. This will require innovative approaches as we continue the next phase of strategic growth within the region,” said Rachael. “Valerie’s experience in the hospitality industry coupled with experience leading regional teams and a creative passion for data-driven animations will only enhance the strength of Club Med and help us identify new opportunities that drive value to our regional resorts – we are delighted to welcome her to the team!”